Bike Share Toronto and TD Enter Into Sponsorship Agreement December 9, 2014
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The Toronto Parking Authority (TPA) and TD today announced a new sponsorship agreement in support of Bike Share Toronto.
“We are very excited about this new relationship, and grateful for the opportunity to work with TD,” said Lorne Persiko, President of the Toronto Parking Authority. “This new agreement is an excellent example of Toronto’s public and private sector coming together for the benefit of Torontonians.”
The Toronto Parking Authority took over the operation of Bike Share Toronto earlier this year and committed to make the program more viable and self-sustaining. This contribution will help to stabilize the bike share system from an operational and financial perspective for the next two years.
“We need to get Toronto moving. Providing alternatives for the people of Toronto to get around by improving access to cycling options with the city’s bike share program is another way we can cut traffic and transit congestion,” said Toronto Mayor John Tory. “I’m thrilled to see the private sector stepping up to the plate with this partnership and commend TD for its support.”
“The sponsorship of Bike Share Toronto allows us to create comfortable experiences for our customers and communities, and improve the quality of life for Torontonians," said Dominic Mercuri, Executive Vice President, Community, Environment and Chief Marketing Officer, TD Bank Group. "We are committed to being an environmental leader, and this allows us to empower others to reduce their environmental footprint."
The TPA will continue to maintain and operate Bike Share Toronto, with the sponsorship funds being used to support the program’s operation.
About the TPA:
The Toronto Parking Authority is a self-sustaining public corporation owned by the City of Toronto. It contributes significant revenues to the City’s general reserves while successfully meeting its mandate to provide safe, attractive, conveniently located and competitively priced off and on-street public parking, required by commercial strips and neighbouring residential areas to survive. Recognized as a world leader in parking technology services the Parking Authority has been successful in ensuring that businesses in these areas continue to grow and the neighbourhoods remain vibrant.
About TD Bank Group
The Toronto-Dominion Bank and its subsidiaries are collectively known as TD Bank Group ("TD"). TD is the sixth largest bank in North America by branches and serves over 22 million customers in three key businesses operating in a number of locations in financial centres around the globe: Canadian Retail, including TD Canada Trust, TD Auto Finance Canada, TD Wealth (Canada), TD Direct Investing, and TD Insurance; U.S. Retail, including TD Bank, America’s Most Convenient Bank, TD Auto Finance U.S., TD Wealth (U.S.) and an investment in TD Ameritrade; and Wholesale Banking, including TD Securities. TD also ranks among the world’s leading online financial services firms, with approximately 8.8 million active online and mobile customers. TD had CDN$922 billion in assets on July 31, 2014. The Toronto-Dominion Bank trades under the symbol "TD" on the Toronto and New York Stock Exchanges.
For more information contact:
Rita Mezzanotte, TPA Communications
416-271-0667
Sandra DeCarvalho, Corporate and Public Affairs, TD Bank Group
416-944-7095